Moveworld
Designing MoveWorld's user journey to combine social challenges with cryptocurrency incentives
Type
Product & Web Design
Team
Solo Designer, 1 Product manager, 3 Frontend engineers and 2 Backend engineers
Year
Jul 2022 - Sep 2022
Moveworld
Designing MoveWorld's user journey to combine social challenges with cryptocurrency incentives
Type
Product & Web Design
Team
Solo Designer, 1 Product manager, 3 Frontend engineers and 2 Backend engineers
Year
Jul 2022 - Sep 2022
Moveworld
Designing MoveWorld's user journey to combine social challenges with cryptocurrency incentives
Type
Product & Web Design
Team
Solo Designer, 1 Product manager, 3 Frontend engineers and 2 Backend engineers
Year
Jul 2022 - Sep 2022
Overview
Traditional dance challenge apps struggle with user retention after initial downloads. Without meaningful rewards or seamless social sharing capabilities, users quickly lose interest despite enjoying the content. The disconnect between engaging challenges and tangible incentives creates a gap in the market for truly rewarding movement-based experiences.
Overview
Traditional dance challenge apps struggle with user retention after initial downloads. Without meaningful rewards or seamless social sharing capabilities, users quickly lose interest despite enjoying the content. The disconnect between engaging challenges and tangible incentives creates a gap in the market for truly rewarding movement-based experiences.
Overview
Traditional dance challenge apps struggle with user retention after initial downloads. Without meaningful rewards or seamless social sharing capabilities, users quickly lose interest despite enjoying the content. The disconnect between engaging challenges and tangible incentives creates a gap in the market for truly rewarding movement-based experiences.
Solution
We designed a token-based reward system integrated throughout the MoveWorld experience, providing immediate value during onboarding and building toward real-world incentives. By creating intuitive flows for challenges, rewards visibility, and cryptocurrency transactions, the redesigned app transforms physical activity into both social currency and digital assets.
Solution
We designed a token-based reward system integrated throughout the MoveWorld experience, providing immediate value during onboarding and building toward real-world incentives. By creating intuitive flows for challenges, rewards visibility, and cryptocurrency transactions, the redesigned app transforms physical activity into both social currency and digital assets.
Solution
We designed a token-based reward system integrated throughout the MoveWorld experience, providing immediate value during onboarding and building toward real-world incentives. By creating intuitive flows for challenges, rewards visibility, and cryptocurrency transactions, the redesigned app transforms physical activity into both social currency and digital assets.
Role
As the UX Designer, I owned the end-to-end user experience from first login to reward redemption. I researched engagement patterns in the target demographic, designed the onboarding process, home screen, challenge and rewards interfaces, and cryptocurrency wallet system including withdrawal functionality. This comprehensive design work bridged social engagement with Web3 rewards, making cryptocurrency concepts accessible to mainstream users.
Role
As the UX Designer, I owned the end-to-end user experience from first login to reward redemption. I researched engagement patterns in the target demographic, designed the onboarding process, home screen, challenge and rewards interfaces, and cryptocurrency wallet system including withdrawal functionality. This comprehensive design work bridged social engagement with Web3 rewards, making cryptocurrency concepts accessible to mainstream users.
Role
As the UX Designer, I owned the end-to-end user experience from first login to reward redemption. I researched engagement patterns in the target demographic, designed the onboarding process, home screen, challenge and rewards interfaces, and cryptocurrency wallet system including withdrawal functionality. This comprehensive design work bridged social engagement with Web3 rewards, making cryptocurrency concepts accessible to mainstream users.
Research
During the research phase, we analyzed the app's current user base, consisting of individuals aged 18 to 30. Our focus was to understand how they interacted with the app, identify their pain points, and determine what elements were working effectively. Additionally, we examined popular social media apps, particularly those with video/reel features that enticed users to engage frequently. We explored ways to make the challenges and their summaries shareable, fostering engagement beyond the app. As we approached the app from a Web3 perspective, we also investigated the creation of a wallet flow, involving cryptocurrency deposits and withdrawals.
Research
During the research phase, we analyzed the app's current user base, consisting of individuals aged 18 to 30. Our focus was to understand how they interacted with the app, identify their pain points, and determine what elements were working effectively. Additionally, we examined popular social media apps, particularly those with video/reel features that enticed users to engage frequently. We explored ways to make the challenges and their summaries shareable, fostering engagement beyond the app. As we approached the app from a Web3 perspective, we also investigated the creation of a wallet flow, involving cryptocurrency deposits and withdrawals.
Research
During the research phase, we analyzed the app's current user base, consisting of individuals aged 18 to 30. Our focus was to understand how they interacted with the app, identify their pain points, and determine what elements were working effectively. Additionally, we examined popular social media apps, particularly those with video/reel features that enticed users to engage frequently. We explored ways to make the challenges and their summaries shareable, fostering engagement beyond the app. As we approached the app from a Web3 perspective, we also investigated the creation of a wallet flow, involving cryptocurrency deposits and withdrawals.
Style Guide
Style Guide
Style Guide
Onboarding Flow
In crafting the onboarding flow, our aim was to immerse users in a preview of the app's actual usage. Simultaneously, we've incorporated a rewarding system by offering in-app tokens. These tokens not only facilitate a smooth initiation but also initiate a gratifying cycle, enhancing the overall user experience.
Onboarding Flow
In crafting the onboarding flow, our aim was to immerse users in a preview of the app's actual usage. Simultaneously, we've incorporated a rewarding system by offering in-app tokens. These tokens not only facilitate a smooth initiation but also initiate a gratifying cycle, enhancing the overall user experience.
Onboarding Flow
In crafting the onboarding flow, our aim was to immerse users in a preview of the app's actual usage. Simultaneously, we've incorporated a rewarding system by offering in-app tokens. These tokens not only facilitate a smooth initiation but also initiate a gratifying cycle, enhancing the overall user experience.
Home Screen Layout
Home Screen Layout
Home Screen Layout
Challenge flow
Challenge flow
Challenge flow
Profile flow
Profile flow
Profile flow
Withdrawal flow
Withdrawal flow
Withdrawal flow
Takeaway
This project marked my initiation into the Web3 domain, providing me with an opportunity to delve into the world of cryptocurrency-based payment systems. I had to start from scratch to familiarize myself with this new area. Moreover, the fusion of social media and a dance-based challenge app presented a fascinating challenge. This experience taught me valuable lessons about engaging users right from the moment they download the app to when they embarked on the onboarding process.
Takeaway
This project marked my initiation into the Web3 domain, providing me with an opportunity to delve into the world of cryptocurrency-based payment systems. I had to start from scratch to familiarize myself with this new area. Moreover, the fusion of social media and a dance-based challenge app presented a fascinating challenge. This experience taught me valuable lessons about engaging users right from the moment they download the app to when they embarked on the onboarding process.
Takeaway
This project marked my initiation into the Web3 domain, providing me with an opportunity to delve into the world of cryptocurrency-based payment systems. I had to start from scratch to familiarize myself with this new area. Moreover, the fusion of social media and a dance-based challenge app presented a fascinating challenge. This experience taught me valuable lessons about engaging users right from the moment they download the app to when they embarked on the onboarding process.
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