SuperNormal is a multi-brand organization dedicated to representing and promoting some of the world’s most respected design brands, including Vitra, Kvadrat, Kvadrat Acoustics, Kvadrat Shade, Artek, and Impact Acoustic. The goal of the project was to create a digital presence that reflects SuperNormal’s role as a curator of high-performing, iconic design labels while providing a seamless platform for exploration and discovery.

I was responsible for the end-to-end design and development of the website, working from the foundational design system through to the final build on Framer. This process gave me full creative control over visual direction, layout, interaction design, and micro-animations. By combining brand storytelling with thoughtful interaction patterns, I designed an experience that not only highlights each brand’s individuality but also ties them together under SuperNormal’s unified identity.

Through this project, I gained valuable experience in translating multi-brand complexity into a cohesive, intuitive web experience, while pushing my technical and creative capabilities in Framer — from building dynamic layouts to implementing polished transitions and animations that elevate the browsing experience.